---
title: "Bias in collecting data"
subtitle: "Data and chance · Samples · Lesson 16"
---

# Bias in collecting data

**Name:** {{field-24}} **Date:** {{field-15}} **Class:** {{field-15}}

> **Key question:** A survey at a footy match finds that 90% of people love football. Is that what the whole town thinks?


:::teacher-note

**In one sentence:** Students see a convenience sample miss the population on a simulated school, then name and fix sampling, response and measurement bias in real plans (AC9M8ST01, node 2).

**Students should be able to say:** I can spot bias in the way data is collected. I can say which way a bias pushes the result. I can change a plan to make it fairer.

**Width:** the unmarked parts are the floor every student does (predict, run, investigate and make). Typical adds the modify practice; wider adds the real-world contexts. They add contexts, not difficulty. Students work in the online tutorial alongside this sheet.

:::


## Predict


:::keep-together

**Students in the library at lunch are asked: 'Does the school need a bigger library?' How will the result compare with what the whole school thinks?**

☐ Too few yes answers

☐ Too many yes answers

☐ About right

My prediction, and why:

{{lines-3}}

:::


:::teacher-note

**What happens:** Too many yes answers, most likely. Students who choose the library at lunch are more likely to want a bigger one.

:::


## Run

Try it on the board in the tutorial. Was your prediction right? What was different?

{{lines-2}}

## Kinds of bias


:::keep-together

### Kinds of bias

Here is a routine for spotting bias.

1. $\text{Survey: people leaving a gym, 'How often do you exercise?'}$ — Read the plan.
2. $\text{Who? People at a gym exercise more}$ — Who was asked: sampling bias.
3. $\text{How? People may say more than they do}$ — How they were asked: response bias.
4. $\text{Result: too high. Fix: random people, anonymous answers}$ — Say which way it pushes, and a fix.

**Which kind of bias is each?**

Groups: Who is asked (sampling bias), How they are asked (response bias), How it is measured (measurement bias)

- Surveying football fans about the town's favourite sport: {{field-15}}
- Asking 'Don't you agree litter is a disgrace?': {{field-15}}
- Weighing parcels on scales that read 200 g too heavy: {{field-15}}
- Asking students in front of their teacher how much homework they really do: {{field-15}}
- Only people who chose to reply to an online poll (they selected themselves): {{field-15}}

:::


:::teacher-note

**Answer:** Surveying football fans about the town's favourite sport → Who is asked (sampling bias); Asking 'Don't you agree litter is a disgrace?' → How they are asked (response bias); Weighing parcels on scales that read 200 g too heavy → How it is measured (measurement bias); Asking students in front of their teacher how much homework they really do → How they are asked (response bias); Only people who chose to reply to an online poll (they selected themselves) → Who is asked (sampling bias)

Sampling bias: the sample isn't like the population. Response bias: the question or setting pushes answers. Measurement bias: the tool or method is off.

:::


:::keep-together

### Find the mistake

**A radio station runs a poll. Click the line where the reasoning goes wrong.**

```
 1  A radio station asks listeners to phone in: "Should the speed limit be raised?"
 2  1200 people call, and 80% of them say yes.
 3  With so many people, the result must show what most drivers think.
```

Line: {{field-15}}

Why is it wrong?

{{lines-2}}

:::


:::teacher-note

**Answer:** line 3

Line 3: the callers chose themselves, and people who want a change are more likely to call. 1200 biased answers are still biased: a bigger sample doesn't fix bias.

:::


:::keep-together

### A fairer library survey

**How could the library survey be made less biased?**

☐ Ask the librarians

☐ Ask students chosen at random from the whole school roll

☐ Ask only Year 7s

☐ Ask more students in the library

:::


:::teacher-note

**Answer:** Ask students chosen at random from the whole school roll

Random choice from the whole population gives every student the same chance of being asked.

:::


:::typical

## Does a bigger sample help?


**Bigger convenience sample.** 

**Leading question.** 

**Faulty tape.** 

**Honest answers.** 

Work in the tutorial. Plan first: what will you change, and how will you test it?

{{box-4}}

:::


## Spotting bias


:::keep-together

### Screen time

**To find how much screen time teenagers have, a researcher surveys students at a gaming expo. The result is likely to be:**

☐ Exactly right, if enough are asked

☐ Too low

☐ Too high

☐ About right

:::


:::teacher-note

**Answer:** Too high

People at a gaming expo probably have more screen time than teenagers in general: sampling bias.

:::


:::keep-together

### Online poll

**An online poll gets 50 000 votes. Why might it still be biased?**

☐ Online polls can't count

☐ 50 000 is too few

☐ It isn't biased: it is so big

☐ Voters choose themselves, so people who care a lot are overrepresented

:::


:::teacher-note

**Answer:** Voters choose themselves, so people who care a lot are overrepresented

Self-selected samples are biased however big they are.

:::


:::keep-together

### A fair sample

**Which is a fair sample of 30 from a school's 600 students?**

☐ One Year 9 class of 30

☐ 30 students picked by a random number generator from the roll

☐ 30 volunteers

☐ The first 30 students at the gate

:::


:::teacher-note

**Answer:** 30 students picked by a random number generator from the roll

Random choice from the whole roll gives every student the same chance.

:::


:::keep-together

### Review: technique

**Review: scientists give half the tomato plants a new plant food and compare their growth. What technique is this?**

☐ Observation

☐ Sample survey

☐ Experiment

☐ Census

:::


:::teacher-note

**Answer:** Experiment

Changing something on purpose and comparing is an experiment.

:::


## Make: fix a biased survey

The canteen wants to know if students would buy a healthier lunch. It plans to ask the students in the canteen queue: "Wouldn't you love a fresh, delicious salad bar?" with their names on the form. Name every bias, say which way it pushes the result, and write a fairer plan.

Work in the tutorial. Plan first: what will you change, and how will you test it?

{{box-4}}

## Exit ticket

:::keep-together

**A gym surveys its members on how often people exercise. Name the bias and which way it pushes the result.**

{{lines-3}}

:::


:::teacher-note

**Answer:** Sampling bias: gym members exercise more than most people, so the result is too high.

:::

